Fairtrade & the cost-of-living

How does Fairtrade help safeguard our supply chains?


Rising production costs coupled with recent crises: Covid-19, climate and cost-of-living, leaves supply chains vulnerable. If farmers are not able to sell their products at a price that covers even the basic cost of production, they will struggle to make ends meet, and farming becomes impossible to continue.


The climate crisis is already threatening our food security, with some coffee and other crop-growing countries expected to be too hot to farm in the coming years. This is a time that farmers need to invest in climate adaptation, not scale back operations or be forced to choose less environmentally friendly options. However, at the same time, the cost of living and operations are increasing too. This means that growers are struggling to manage a sharp increase in the cost of essential farming products.

Coffee farmers in Sumatra, Indonesia

Consumers have consistently demonstrated that sustainability is a growing priority for them. They shouldn’t have to choose between their values and their budget. Businesses are in a unique position in that they have the power to make sustainability affordable for everyone. This is one of the reasons we’ve adapted our range of products and have lowered our purchasing costs by working with suppliers more strategically without increasing our costs of goods sold to customers.

Susan Barratt, CEO of the Institute of Grocery Distribution says, ‘This is undoubtedly a moment of disruption. But it’s also the time for industry to lead on sustainability. There’s a credible opportunity for businesses to increase the sustainability of products on shelf, help consumers make informed choices and reduce cost for business and consumers.’

By choosing to use Indigo Valley coffee, you are actively supporting the livelihoods of coffee producers, farmers, and their communities as we all face together a changing world in the wake of covid’s long term impact around the world.

You can find Indigo Valley and lots of other great brands and Fairtrade products here on the UK National Fairtrade Purchasing Guide

Credit: images and text from Fairtrade Foundation.


Interested in more?

Looking for more articles about coffee and coffee equipment from Indigo Valley? Why not view our archive of posts and articles for everything you need to know about coffee.

Compassion Project Update: 2022

HOW OUR COFFEE TRANSFORMS LIVES IN ETHIOPIA


We want to do all we can to support the communities of coffee-growing parts of the world. As coffee is grown in tropical regions, often in remote rural areas, making a positive impact to those who need it can be hard to guarantee. That’s why one of the ways we give back is by supporting Compassion’s intervention projects.

Compassion work to serve children in regions of extreme poverty as well as their families and wider communities. Compassion have been serving communities in Ethiopia, the worlds oldest coffee producing country, since 1993 which have protected thousands of lives and futures across the country.

Our most recent support has helped Compassion to train and empower 863 family caregivers from their child development centres with the means to become self-sufficient and break the cycle of poverty.

Top image: mother to Compassion-supported child, Tsion, is selling coffee and fast-food in her community. She obtained a loan of 3,700 ETB (£59) from the Self-Help Group in March 2021 and has been able to generate a monthly profit of 1,500 ETB (£24). Like many others, she plans to expand her business as trade continues.


Tsehey is working in a local market selling vegetables. She obtained a 5,000 (TB (£79) loan from Compassion’s Self-Help Group, which has changed her family’s life as well as her ability to handle running her small business.

THE PROBLEM

CHILDREN ARE BORN INTO POVERTY

In regions of extreme poverty, parents and caregivers are often trapped in a cycle of poverty because they haven’t been able to afford education or the resources to start a business for themselves. As children grow up in poverty, the cycle continues as there are no means to overcome day to day deprivation.

THE INTERVENTION

INCOME GENERATION TRAINING

Providing children’s caregivers with start-up funds and training to start their own small businesses helps develop a sustainable source of income for themselves and their families. It equips and empowers individuals with skills to succeed.

THE PURPOSE

BREAKING THE POVERTY CYCLE

Once families taking part in Compassion’s programmes have a profitable business, income can be invested back into their children’s education and into growing their business further. With a stable source of income, parents can begin to save and provide for the needs of their family, breaking the cycle of living in extreme poverty.

THE OUTCOME

EMPOWERING FAMILIES

In November 2020, conflict broke out in northern regions of Ethiopia which has caused instability throughout the country. Our coffee sales have enabled families to become self-sufficient which in turn has enabled their children to focus on their education and, in the future, run their own business or find employment during this troubled time.


Small loans making a big impact

Dechasa is a Compassion Centre Director taking part in providing training and economic support to families. She says: “Many lives have been brightened because of this intervention, as they were able to obtain funds to expand their enterprises.”

Mesert lives with her husband and her two children, including Abel, a Compassion-supported child. Before this opportunity, she owned her own business in a shop. However, because of a lack of money, she was not able to run the business consistently. Since she had low capital, she used to earn very little money from selling her goods and could not support her family’s basic needs.

In October 2020, Mesert received training and a first loan of 5,000 ETB, (£79) and started her own coffee and tea house. She repaid the first loan and took a second loan of 10,000 ETB (£158), She is now starting to earn a monthly net profit of 2,500 – 3.000 ETB (£39 – £47). She can now purchase clothing, food items, and school supplies. She is very grateful and excited for the support.

Mesert sells coffee and food in Dire Dawa, Ethiopia
Mother of a Compassion child, Edene, now sells coffee along a pedestrian route to provide income for her family.

Empowering families to thrive

Edene, left, has been supported through Compassion’s intervention programmes to build her business. She obtained 3,000 ETB (£47) loan from the self-help group in March 2021 and has been able to generate a profit of £1,600 ETB (£25) per month and has plans to expand her coffee business.

Many of those who receive financial assistance are determined to work hard to better their families’ lives through the small business they operate for a more promising future.

Our coffee really does make a tangible difference to the livelihoods and dignity to families in regions of extreme poverty. These are only a few of the stories – so far we have helped to support 863 families in Ethiopia in one of the hardest times this country has faced after much civil unrest and the impact of Covid.


Rachel is a caregiver who runs a small shop. She received a loan of 6,000 ETB (£395) from the Self-Help Group in June 2019 for the purpose of running her shop. She works to support her family and has saved 300 ETB (£5) per month from her earnings.

Before these loans and training programmes, parents and caregivers in communities supporting local children were seeing essential items for schools and the dining table as luxury items. Despite their resilience, for these families the idea of putting away any savings was a far-off dream.

This provision has protected many lives and futures across Ethiopia by giving skills and confidence to caregivers to know that they can succeed in supporting their families. Putting away monthly savings, buying clothes, purchasing food, providing their children with school supplies becomes a reality and not a dream and empowers communities to thrive.

With your support in using Indigo Valley coffee the lives of families in regions of poverty are being transformed!

Read the full project update click here >


Discover more:

Find out more about Compassion’s work in Ethiopia click here

Buy coffee for home to support Compassion’s work click here

Read our interview with Compassion click here


Interested in more?

Looking for more articles about coffee and coffee equipment from Indigo Valley? Why not view our archive of posts and articles for everything you need to know about coffee.

Does it matter if we know where our coffee comes from?

Does it matter if we know where our coffee comes from?

“My parents were coffee growers, I am a coffee grower, I have known how to handle coffee since my birth,” says Faustin Mulomba, from Bweremana in the west of the Democratic Republic of Congo (DR Congo).

Mr Mulomba has spent most of his life working in coffee cultivation, but last year was put in charge of a coffee-washing station for the AMKA co-operative, a group of more than 2,000 farmers close to Lake Kivu. Here, beans from farms across the region have their outer skin and pulp removed. They are washed, sorted and dried, before being sent to the city for further processing. Up to 120,000kg of coffee cherries pass through his station in a year, which amounts to a little less than a container full of green coffee beans.

With this massive growth and more businesses vying for a piece of the lucrative $90 billion value, the industry has seen a flurry of shortcuts and consequently that delicious cup of coffee nowadays can come at the expense of forests, biodiversity and farmers’ welfare. A vast 25 million smallholder farmers produce 80% of the world’s coffee and the industry provides employment for over 125 million people so the industry is of critical value for huge volumes of people. Not only that, but some of the processes utilised are incredibly damaging for our environment.

While Mr Mulomba’s family has a long history in coffee production, the introduction of new technology has changed the way he looks at the business. Now, when beans from his co-operative are sold, the company uses sophisticated data capturing and storage methods – including blockchain technology – to track the beans as they move from the farm to the customer. Blockchain is a digital ledger, or a log, of transactions. The information is distributed and stored among a network of users. The idea behind using the ledger is to make the information easy to verify, but difficult to manipulate. In practice, Mr Mulomba uses a simple smartphone app to scan QR codes that give him information about a particular bag of coffee, such as the weight and pulping data.

For Mr Mulomba, the new tech means he can see how much coffee has been produced in the co-operative, where the coffee is and if it has been handled correctly. “It is a good tool because […] it allows us to measure, or to have all the quantities supplied to the co-operative in real-time,” he says.

Retaining continuous data from the source of production can help improve the entire production process – preventing losses and bad practices. But such tracing is not without its challenges. Like any process that requires a database, the quality of the information being fed-in is critical to its success. For instance, back in DR Congo, when coffee is harvested at night, there can be connection problems and delays in capturing the data.

Fairtrade International’s Director of Global Impact, Arisbe Mendoza, says tracing technology unlocks opportunities for monitoring and supporting fair treatment and pay for workers across the supply chain. The organisation would like to see more traceability in international trade. Yet, she echoes Mr Mulomba’s concerns, Ms Mendoza says: “My experience for some of the initiatives that we have had in the system is that technology is not the issue, it is the capacity building that we need to do behind this to ensure that producers and everyone in the supply chain who will be using these tools, is understanding and able to use it fully.” She says producers and farmers need to have full access and use of the data in the supply chain, to negotiate prices, prove compliance, and access markets.

Sara Eckhouse, executive director of FoodShot Global, a food system investment platform, says: “If each company is still going to have their own standards that they’re verifying for, and if there’s no uniform standard or expectation that everybody is meeting a minimum, you could still have companies making claims like ‘blockchain verified sustainable’, but what does that actually mean?”

So what do consumers think?

Thomas Kunze, is a coffee lover who enjoys buying locally-sourced beans on his international travels. Quality and sourcing from interesting locations is important to him. He recently bought some limited edition Nespresso coffee pods that display a blockchain traceability tool. When Mr Kunze scans the package’s QR code, he sees which area, or cooperative, his coffee came from, including the profiles of some of the farmers and whether they have been paid for their produce. “It is interesting but not important,” he says about seeing the journey his brew took. “Traceability is nice to see but, because I don’t know anything about the different locations, I would need more information about the steps and locations.”

Back in DR Congo, Mr Mulomba cheerily invites coffee drinkers to visit. “It is very important that the consumers render us visits, [then] maybe they will know our reality on the ground.”

Credit: Images and words from BBC.


An ethical partner every step of the way

At Indigo Valley, our mission is to get all coffee drinkers drinking better, higher quality coffee that benefits from a transparent and ethical supply chain. To protect the future of coffee for all, we must be aware of what we’re purchasing, sourcing, buying and consuming. Whether you’re a café owner, a facilities manager or simply searching for an ethical subscription gift, join Indigo Valley and take a small step towards sustainability that will benefit people and the planet. Oh, and savour the flavour of the most delicious coffee whilst you’re doing it.

Traceability and transparency are one of the many reasons we choose only to source our coffees from certified Fairtrade and Rainforest Alliance coffee growing farms and communities.

For more information on how Indigo Valley Coffee can help your serve premium ethical coffee, call us on 0333 222 4020 or email us: office@indigovalley.co.uk


Interested in more?

Looking for more articles about coffee and coffee equipment from Indigo Valley? Why not view our archive of posts and articles for everything you need to know about coffee.

FAIRTRADE FORTNIGHT 2022

CHOOSE THE WORLD YOU WANT

CHOOSE FAIRTRADE


Fairtrade Fortnight is the time every year when the Fairtrade movement comes together to show support. Next week the Choose The World You Want 2022 festival gets underway!

Did you know that 80% of the world’s food comes from 500 million family farms? There are still many farmers and workers growing the food we eat every day who do not earn enough to feed their families, invest in their community or build resilience against health and are already feeling the effects of the global climate crisis.




So, why is Fairtrade important to us?

Coffee is one of the largest traded commodities with over 2 billion cups of coffee consumed worldwide every day.

For over 15 years, our mission at Indigo Valley has been to provide the highest quality and best tasting Fairtrade coffees so you really can enjoy every last sip knowing that it benefits the farmers who produce it.

We stand firmly again exploitation and we believe this is the best way of making sure that growers and their families benefit from a sustainable livelihood for the coffee we enjoy.

Each step our coffee takes to reach you from farm to cup is fully traceable, fairly traded, environmentally friendly and totally carbon neutral. We’re able to achieve much of who we are thanks to the work of Fairtrade around the world working on the ground with the communities who grow our coffees to bring about social, economic and environmental justice.


An ethical partner every step of the way

To protect the future of coffee for all, we must be aware of what we’re purchasing, sourcing, buying and consuming. Whether you’re a café owner, a facilities manager or simply searching for an ethical subscription gift, join Indigo Valley and take a small step towards sustainability that will benefit people and the planet.

Looking to open a coffee shop in your community?
Indigo Valley can supply everything you need to get up and running at unbeatable prices.

For more information on how Indigo Valley Coffee can help you choose the best Fairtrade coffee for your business, call us on 0333 222 4020 or email us at office@indigovalley.co.uk.


Interested in more?

Looking for more articles about coffee and coffee equipment from Indigo Valley? Why not view our archive of posts and articles for everything you need to know about coffee.

Valentines Drink Recipes

Valentines Recipes

Keep your customers sweet with tasty new drinks


Seasonal drinks can surprise your regulars with creative flavours and entice new customers to give your cafe a try. With Valentines Day just around the corner it’s time for something extra special!

Keeping your seasonal drinks menu appealing and your customers coming back for more doesn’t have to be hard work. Why not try combining flavoured syrups with tasty toppings to some of your coffee shop classics to offer signature beverages and stand out from the competition – what’s not to love?


Strawberry Kisses Hot Chocolate

Ingredients
– Zuma Dark Hot Chocolate
– Strawberry Fruit Syrup
– Steamed Milk

Optional Toppings
– Whipped Cream
– Strawberry Pieces
– Chocolate Shavings

Recipes
1. Mix 1 scoop of Dark Hot Chocolate with a dash of hot water
2. Add 3 pumps of Strawberry Fruit Syrup and mix into a paste
3. Fill our cup with steamed milk and mix thoroughly

Top Tip
Decorate with whipped cream, chocolate shavings and serve with a chocolate dipped strawberry on the side!

Cost: 55p | Sale: £3.95 | Profit: £3.40

Bee My Honey Latte

Ingredients
– Double Espresso
– Honeycomb Syrup
– Steamed Milk

Optional Toppings
– Toffee Sauce
– Crushed Honeycomb

Cost: 30p | Sale: £3.45 | Profit: £3.15

Pour Your Heart Out

– Pour the first 50% of the milk from 3cm above the surface of the coffee – aim for about 1/3 of the way in from the edge of the cup.

– Lower the jug to the surface of the coffee while pouring the rest of milk – don’t jiggle the jug too much, keep a steady flow of milk.

At this point, you should have created a circle of milk foam on the surface of the coffee

– When the cup is almost full, move the jug over the circle to cut through the circle and create a heart.


Need Some Extra Help?

Why not book a complimentary barista training session and we’ll come to you to show you how you can improve your barista techniques and create inspirational seasonal drinks.

Call our office on 0333 222 4020 or email us office@indigovalley.co.uk

Visit our trade shop to buy your ingredients for great tasting seasonal drinks, click HERE


Interested in more?

Looking for more articles about coffee and coffee equipment from Indigo Valley? Why not view our archive of posts and articles for everything you need to know about coffee.

Bank of England DMP

Bank of England Decision Making Panel


Indigo Valley are proud to announce that they have been asked and agreed to join the Bank of England Decision Maker Panel. 

The Decision Maker Panel (DMP) was set up in August 2016 by the Bank of England, Stanford University and the University of Nottingham. It provides direct insight into business expectations and uncertainty, for example, Covid-19 and Brexit. The panel is comprised of Financial Officers from small, medium and large UK companies operating in a broad range of industries and is designed to be representative of the population of UK businesses.

“At the present time coronavirus is creating an unprecedented level of uncertainty to which the Bank of England is responding, aided by the intelligence gathered from businesses. This helps policymakers understand what is going on at ground level”. 

Wendy York
Bank of England-Nottingham-Stanford-Decision Maker Panel

“Indigo Valley lead the way in the capture of the carbon whilst roasting coffee, being invited to join the UK Bank of England decision maker panel is another first for a coffee roaster and a huge privilege; we are grateful for the opportunity to contribute”.

Andrew Salsbury
Founder, Indigo Valley


To find out more information, please visit https://decisionmakerpanel.co.uk


Interested in more?

Looking for more articles about coffee and coffee equipment from Indigo Valley? Why not view our archive of posts and articles for everything you need to know about coffee.

Text & image sources: fairtrade.org.uk & acodihue.com

Grower Profile: Guatemala

Guatemala

A Coffee Grower Profile


ACODIHUE, Guatemala

The Asociación de Cooperación al Desarrollo Integral de Huehuetenango (ACODIHUE) is a certified Fairtrade coffee cooperative founded in 1996 and is located in the Cuchumatanes Mountains of Huehuetenango, Guatemala.


About ACODIHUE

ACIDUHUE is primarily a coffee-producing organisation, made up of 20 local agricultural associations, overseen by a board of directors which is elected at the organisation’s annual assembly. 

The unique climate and chalky soils of Huehuetenango, are ideal for the production of high-quality arabica coffee. In addition to coffee, members of ACODIHUE also produce honey, potatoes and hibiscus tea, all of which are marketed under the “La Meseta” brand label. ACODIHUE, through sales to local and international markets, hopes to continue to provide services and technical assistance to producers that will keep product quality at competitive levels in addition to developing social and economic programmes that benefit farmers, their families and the community.

ACODIHUE’s objectives are to:
– Provide support to farmers to meet the volume and quality requirements that the market is looking for
– Empower the associations to become strong businesses
– Facilitate marketing to create new business
– Financially support its members to expand
– Lead and support farm and forest protection programmes
– Improve access to services generally for the community


“Our members are very happy because their product is sold at a good price. We hope ACODIHUE in the future continues to sell more coffee so everyone can profit.”

Bonifacio Velasquez de Adienil
ACODIHUE Member


Coffee production

ACODIHUE coffee comes from 71% of indigenous women coffee producers, which grows in the mountainous territory of Cuchumatanes, Huehuetenango, with an average altitude of 1,500 meters (4,920 feet) above sea level. The coffees are carefully grown which develops its special characteristics and premium quality through the traditional ways of processing: natural fermentation, manual selection and drying in the sun.


Benefits of Fairtrade

ACODIHUE has used Fairtrade Premium funds to establish health, education and nutrition programmes. 

Storage and Distribution Centre
ACODIHUE has used the Fairtrade Premium to part-fund the construction of a storage and distribution centre.

Water Conservation
The large amounts of water used in the coffee washing process are now treated in filtration and sedimentation tanks to prevent pollution of water sources. 

Education
With the Fairtrade premium, ACODIHUE provided educational programmes and scholarships for members of the cooperative.  Equipment for 15 classrooms in local schools was donated by the organisation and training for teaching staff and school administrators were also provided.


To enjoy Guatemalan coffee with Indigo Valley, click HERE


Interested in more?

Looking for more articles about coffee and coffee equipment from Indigo Valley? Why not view our archive of posts and articles for everything you need to know about coffee.

Text & image sources: fairtrade.org.uk & acodihue.com

Fairtrade Reaction to COP26

FAIRTRADE REACTION TO COP26

FINAL COMMUNIQUE


Responding to the final communique of the COP26 summit, Fairtrade’s Head of Delegation for COP26 and Kenyan flower farmer, Mary Kinyua, said:

“This COP’s outcome is in many ways a cop-out, a frustrating conclusion to this summit filled with hope that we would see a start to the healing of our world.

“As farmers ourselves, representing 1.8 million Fairtrade farmers and workers across the world already living with the devastating realities of climate change, we came to Glasgow in good faith, hoping our world leaders would listen to our voices and keep their promises. Our message – of ensuring the planet temperature rise remains within 1.5 degrees and that the costs of addressing a changing climate would not be unfairly placed on those of us who did the least to cause it – could not have been clearer.

“It is hard to understand why the prospect of a 2.4-degree temperature rise has not driven world governments to deliver on the promises made in Paris. It is hard to understand why the climate finance promise of $100 billion per year is still outstanding. It is painful to see that no commitment at all has been made to pay for the unavoidable loss and damage faced by our communities.

“Of course we have seen some welcome moves. The speed at which our climate is changing makes it vital that governments will be asked to raise their commitments again in Cairo next year, rather than waiting for another five years. Promises on deforestation are critical for millions like me for whom farming is a way of life, and the announcement of a ‘Just Rural Transition Fund’ is an encouraging move. The key will be ensuring these new funds are delivered as promised, and that they actually reach farmers and our communities in low-income countries, and reaches them swiftly.

“Fairtrade farmers and citizens of the global Fairtrade movement will not let this stand. We are already working to tackle the climate crisis on the frontline in our communities, with the knowledge and love of the land that we have as farmers. And we know that there are Fairtrade buyers and businesses and supporters who will stand with us, working alongside us day today to do what we can and calling for action until promises are finally kept. We are doing our part, it’s time for the leaders to do theirs.”


Mary Kinyua is a Fairtrade flower farmer from Kenya. She is the Fairtrade International board representative to COP26 and represented Fairtrade International on the UK CSO & Youth Advisory Council, convened by Alok Sharma MP as part of the preparations for COP26.


Interested in more?

Looking for more articles about coffee and coffee equipment from Indigo Valley? Why not view our archive of posts and articles for everything you need to know about coffee.

Fairtrade living income

FAIRTRADE LAUNCHES ITS FIRST LIVING INCOME REFERENCE PRICES FOR COLOMBIAN COFFEE


As part of its ongoing effort to achieve sustainable farmer livelihoods, Fairtrade has released its first Living Income Reference Prices for Colombian coffee, recognising the importance of sustainable and stable prices as one of the key factors in making living incomes in Colombia a reality, the international organisation has announced. 

The new voluntary prices are based on Fairtrade’s holistic price model that calculates what Colombian coffee farmers need to get paid so they can invest in their farms and afford a decent standard of living, when other key parameters including viable farm size and sustainable yields are met. A living income allows a farming household to afford decent housing, nutritious food, education, health care and other essentials.

Although coffee is a more than $220 billion business worldwide, many coffee farmers still live in poverty. As a Specialty Coffee Association report documented last year, market volatility undermines farmers’ ability to weather hard times while low prices result in a downward spiral of falling farm productivity and incomes. The 12-year low prices of coffee in 2018-2019 have given way to near record highs in Colombia recently, driven by a national strike and related port blockages. According to Fairtrade’s analysis, the current market prices in Colombia exceed the new Living Income Reference Prices, but are not guaranteed to last, with farmers bearing the brunt of the uncertainty.

‘A living income is a human right – and it’s a precondition for achieving many of the Sustainable Development Goals (SDGs),’ said Carla Veldhuyzen van Zanten, Fairtrade International’s Senior Advisor for Sustainable Livelihoods. ‘If growing coffee doesn’t make business sense to farmers, the world will soon run out of coffee, as the younger generation is no longer interested in staying on the farm. A price that supports farmers’ prosperity and covers the costs of sustainable farming practices has to be part of the solution.’

The recommended Fairtrade Living Income Reference Price for conventional coffee is 9,900 Colombian pesos (equivalent of approximately US $2.75) per kilogram of dried parchment coffee, and 11,000 pesos (US $3.06) per kilogram for organic. These prices factor in the costs for farmers to implement the required agricultural practices in order to achieve sustainable yield levels, as well as pay a living wage to any workers they may hire.

Recognising the different living income benchmarks available for Colombia, Fairtrade has also defined a range of Living Income Reference Prices for Colombian coffee, with the lower end of this range set at 8,570 pesos per kg and 9,500 pesos per kg for conventional and organic coffee, respectively. Fairtrade will work with companies committed to moving forward on a living income pathway and their suppliers to determine the appropriate price level in accordance to their joint ambition.

Camilo Enciso, farmer and commercial manager of the coffee producer association ASOPEP in the state of Tolima, is happy about current market prices but foresees risk in the future when prices fall. ‘Today in Colombia the domestic price very good. It’s around double what we had two years ago. So my people are saying: how long are we going to be here?’ Enciso explained. ‘How can we secure this price into the future? If prices would really stay like this, we would make so much more progress. But working at a loss, without knowing at what price we’re going to sell is very complicated.’

Around 300 Colombian coffee farmers from nine Fairtrade certified producer organisations spent a year recording their farm expenses and revenues, using tools developed by Fairtrade and supported by its regional Producer Network, CLAC. From this, Fairtrade established an income baseline and analysed the gap to a living income. A multi-stakeholder roundtable including farmer representatives and experts from the Colombian coffee industry then discussed and agreed on the key variables of the sustainable price model, including viable farm size, sustainable yield and the associated cost of production. The six-month consultation process brought important viewpoints together so that the reference prices are realistic and acceptable to farmers.

‘The results [of the technical roundtable] are valuable for the coffee supply chain, independent of the exact values, because they manifest the need for a fair remuneration, so that farmers can have a decent living,’ said Mario Villamil, Economic Research Specialist at the Colombian National Coffee Federation, and roundtable participant. The federation has been defining and advocating for prices that support ‘prosperous incomes’ for farmers. ‘Although the outcome for standard coffee varies a little from our internal calculations, due to the slightly different assumptions that were made, this exercise is extremely important for us,’ continued Villamil.

Farmers also gained greater insights into their businesses through practical use of the farm record-keeping tool. Already some producer organisations have reported being able to negotiate higher prices in their contracts based on the information they can now share with their buyers.  

The Fairtrade Minimum Price and Premium are still mandatory for all Fairtrade coffee sales, and provide a safety net that has helped many farmers stay afloat during recent coffee price crises. Fairtrade will be developing living income projects with coffee companies and producer organisations to progress on the various pathways to close the income gap, for instance by optimising yields or improving quality, as well as paying the Living Income Reference Price.

‘The coffee market is complex, and we certainly don’t have all the answers, but we are excited to have started discussions with brands who are willing to commit to moving forward with living income projects and prices, as well as tracking progress and sharing learnings,’ said Fairtrade’s Veldhuyzen van Zanten.

Camilo Enciso, in the meantime, looks forward to future Fairtrade partnerships as a way of securing coffee farmers’ way of life: ‘It would be great if the end consumer truly understands that this is what we require. We live in a country with many temptations, where people have other, perhaps easier, options to make a living. For example, illicit crops, coca and poppy seeds. Fortunately, there are currently no illicit crops in this territory in the south of Tolima. But we are fighting hard to ensure that coffee can sustain our families.’

Source: Fairtrade.net



Interested in more?

Looking for more articles about coffee and coffee equipment from Indigo Valley? Why not view our archive of posts and articles for everything you need to know about coffee.